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Writer's pictureCam McCutchen

When is the project finished?

Updated: Sep 18, 2021

Projects and designers share a love-hate relationship, but it's necessary.


Working on a design project can be both joyous and frustrating. Through trial and error, I believe a design project has 3 main components that characterize the design process.


1. Early Excitement

When you begin a project, you can be overcome with a rush of energy. Your mind can begin generating ideas, and the possibilities may seem endless! At this stage you are putting pen to paper (or screen), with a certain feeling of freedom.


2. Repetitive failure

At this stage you begin to form your main idea. Your design begins to enter an applicable reality. However, towards the middle of this step you begin to approach the tall, beautiful rectangle called the creative wall. The main idea is formed but you begin to obsess over the small details. You may even feel like you’re in a rut. Just know that you’ll break through.


3. The Perfect Imperfection

You have finally broken though the wall! Your idea has taken form and passed the rigorous evaluation. The project you’ve worked on is ready to be presented, but you start to feel inadequacy and doubt creeping in. This is the mistake that most designers make. Remember you have put in hours of work and you should feel confident in what you have done. Your project will speak for itself.

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